Paradise Valley Arizona Tourism

Paradise Valley assumed its name because of Frank Conkey, Manager of Rio Verde Canal Company in 1899.

When the promoters of the Rio Verde canal project oversaw the broad level valley in the early spring covered with flowers and the palo verdes in full blossom, they said, “this is Paradise Valley.”

All attempts failed, because of financial problems, to engineer a ditch that would have been 140 miles long with laterals and water to cover 250,000 acres.

Paradise Valley flowers